Europe Point of Sale Materials Market to be Driven by Prevalent Trend of Online POP Management Software in the Forecast Period of 2021-2026

The new report by Expert Market Research titled, ‘Europe Point of Sale Materials Market Report and Forecast 2021-2026’, gives in-depth analysis of the Europe Point of Sale Materials market, assessing the market based on its segments like Type, Industry, and major regions. The report tracks the latest trends in the industry and studies their impact on the overall market. It also assesses the market dynamics, covering the key demand and price indicators, along with analyzing the market based on the SWOT and Porter’s Five Forces models.

Note 1: For a snapshot of the primary and secondary data of the market (2016-2026), along with business strategies and detailed market segmentation, please click on request sample report. The sample report shall be delivered to you within 24 hours.

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The key highlights of the report include:

Market Overview (2016-2026): –

  • Historical Market Size (2020): USD 8.6 Billion
  • Forecast CAGR (2021-2026): 12%
  • Forecast Market Size (2026): USD 17.5 Billion

The demand for point of sale materials (PoSM) is driven by the industry’s dominant eminence in the in-store promotion business. In the point of sale materials (PoSM) sector, the major end-users for the industry such as retail, FMCG, and food and beverage industries are driving demand. Industry suppliers are concentrating on growing their regional reach and widening the variety of their services in order to gain a greater share of commercial marketing spending by customers. The demand for near-field communication systems is growing, contributing to the growth of the market for point-of-sale (POS).

Industry Definition and Major Segments

Point of sale materials (PoSM), generally referred to as point of purchase materials or POPM, are promotional materials used at the point of sale to relay product information to customers. There are several kinds of point-of-sale materials available on the market that businesses use to promote different promotions.

On the basis of Type, the industry is divided into:

  • Posters
  • Danglers
  • Standees
  • Bunting
  • LED Displays
  • Stickers
  • Others

On the basis of Industry, the industry is divided into:

  • FMGC
  • Food and Beverage
  • Retail
  • Pharmaceutical
  • Others

On the basis of Region, the industry is divided into:

  • United Kingdom
  • Germany
  • France

Market Trends

Increasing demand for posters, LED displays, and stickers, and others, from various industries such as FMCG, food and beverage, retail, pharmaceutical, among others, is driving the market growth of point-of-sale materials (PoSM) in Europe. Due to the COVID-19 pandemic, the pharmaceutical sector is expected to experience robust growth, which has led to increased demand for medical services within the region as cases of COVID-19 are increasing. Market growth is also helped by the prevalence of existing suppliers within the region. In addition, these suppliers take steps to extend their service portfolio in order to deliver a wide variety of services, thus fueling demand growth forecast over period.

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Key Market Players

The major players in the market are HH Global, RTC, Adare International Limited, Logrus LLC, UK Point of Sale Group Limited and others. The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.

Note 2: As the novel coronavirus (COVID-19) continues to spread across the world, our analysts are constantly tracking the impact of this rapidly evolving situation on the markets and the consumer purchase behaviours. Thus, our latest estimates and analysis about the current market trends and forecast will exhaustively reflect the effects of this emerging pandemic.

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